When Good Email Goes Bad

Carl Landau Grand Poobah, Niche Media Now: Carl runs Niche Media and is a sales superstar famous for his "buy an ad, get a cat" campaign. He is a master of email promotions for events and publications. Past Life: Publisher / Entrepreneur that started and sold 5 niche magazines: Computer Language, AI Expert, Brew Your Own, WineMaker, and BrewPub. www.nichemediahq.com

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