The world wants a brand new enterprise mannequin. The electronics trade focuses on promoting new units as typically as doable to make a revenue, driving speedy product life cycles, overconsumption and waste. Fairphone is aware of that whereas revenue is essential, a fairer, cleaner future is most essential of all; we should transfer in the direction of a round financial system that makes the a lot of the sources we now have. That’s why we love longevity and design longer-lasting, simply repairable smartphones – whereas encouraging others to embrace longevity too. In spite of everything, the longer you retain your telephone, the decrease its environmental and social footprint. That’s the place our new enterprise mannequin is available in.
Introducing Fairphone Simple
We’re proud to announce the launch of Fairphone Simple, a smartphone subscription service that takes our round ambitions to the subsequent degree. We’re giving customers in The Netherlands the choice to make use of our most sustainable and modular telephone but, the Fairphone 4 (in inexperienced, with 8GB/256GB), for a hard and fast month-to-month charge, quite than shopping for it.
Fairphone Simple subscribers don’t want to fret about changing their telephone or about fixing it when one thing breaks. We maintain any upkeep or upgrades wanted. Customers are additionally rewarded with decrease month-to-month charges in the event that they maintain and use their telephone for longer: for yearly the telephone stays harm free, the month-to-month low cost will increase, rewarding customers for collaborating in our mission for smartphone longevity.
Is Fairphone Simple extra sustainable?
How is a subscription service extra round and sustainable than merely shopping for a telephone, you could marvel? The present enterprise mannequin of our trade sees about 1.4 billion cell phones bought globally. Customers hold their telephones for a median of 2-3 years, but solely 15% of discarded telephones are collected for recycling. This provides to the rising world’s e-waste drawback – and rising CO2 emissions, as 70% of a smartphone’s lifetime emissions happen throughout manufacturing. The extra new telephones, the bigger the environmental impression. These speedy lifecycles not solely have a detrimental impression on the planet, but in addition on the individuals working within the provide chain. The longer a telephone (and all its supplies) are in use, the decrease the impression on individuals and the planet. Fairphone Simple maximizes the lifetime of our telephones and their supplies, whereas guaranteeing an ideal person expertise and offering a extra sustainable enterprise mannequin for the smartphone trade.
What makes Fairphone Simple round?
Fairphone Simple encourages subscribers to extend the lifetime of their telephone by guaranteeing they take pleasure in protecting their telephone in use longer. If the subscriber stops, Fairphone ensures the telephone ‘lives on’ by refurbishing it and giving it to a brand new subscriber, or re-using the components to restore one other telephone. On the finish of the telephone’s life, Fairphone will ensure it’s correctly recycled. This fashion it received’t develop into e-waste, or find yourself in a drawer the place its worthwhile supplies can’t be utilized.
This enterprise mannequin has been a long-time want of ours; till now we’ve principally been engaged on making the method of designing and producing a telephone fairer for individuals and planet. However, after the shopper buys the telephone, the method is out of our fingers. With Fairphone Simple’s service mannequin, we are able to now make the telephone’s total life cycle fairer and extra sustainable, by encouraging longer use and guaranteeing its re-use and correct recycling.
Need to know extra about Fairphone Simple? You’ll be able to discover all the small print right here, and for those who’re within the Netherlands and in want of a brand new telephone, be a part of us, and develop into a part of the round answer!