With a 335.4-percent quarter-on-quarter improve, Vivo holds a ten.7-percent share of the Philippine market when it comes to smartphone cargo in keeping with the Quarterly Cell Telephone Tracker report by the Worldwide Knowledge Company.
The highest 4 smartphone manufacturers within the nation stay unchanged since Q1 2022, with Realme nonetheless the primary model with a 21.8-percent share. Realme has retained the highest spot for the sixth consecutive quarter.
Trailing behind Realme are the manufacturers Transsion (Infinix, TECNO Cell) (20.5%), Xiaomi (14.6%), and Samsung (11.8%). All 5 manufacturers noticed will increase in cargo because the earlier quarter.
Worldwide, nonetheless, the IDC reported an 8.7-percent year-on-year decline in smartphone shipments in Q2 2022.
Attributed to Vivo’s important leap in cargo this quarter are two smartphones from the corporate’s entry-level lineup, the Y15s and Y15a, together with the high-end fashions within the X80 sequence.
Advertising and marketing efforts and promotional gaming occasions, akin to Vivo Turbo Cup Problem in July 2022, have additionally been cited to have boosted the corporate’s penetration into the cellular gaming market.